Louise is Global CEO of Fuse, a leading global sport and entertainment marketing agency within Omnicom Media Group. She has over 20 years’ experience in the industry having worked both client and agency side, including Vodafone Global and RBS Group. At Fuse, Louise has tripled the agency to a team of 450 across 19 markets, servicing some of the top brands in the world including PepsiCo, Google, Vodafone, and Nissan.
Louise was named one of the Sports Leaders Under 40 class of 2018, on Ad Age’s Women to Watch Europe 2019, was highly commended in Management Today’s Inspiring Women in Business Awards 2020 and was named 4th in PR Week Power 100 in 2023 and again in 2024 for sport.
Louise is a Board Director for Omnicom Media Group UK and is a member of the purpose marketing
organisation One Hundred. Louise is an active member of WACL (Women in Advertising & Communications Leaders) where she is part of the new members committee.
From a judging perspective, Louise has been active across a host of international festivals including, Cannes Lions for Entertainment Jury 2016, Cannes Lions for Sport Jury 2021 and as President of Eurobest
Entertainment Jury 2018. She has judged Superbrands 2022 and 2023, served on Campaign’s Inspiring
Women Award 2024, Campaign’s Experience Awards 2024 and this summer was the President of the
Cannes Lions Entertainment for Sport Jury. The first female to ever hold the position.
She is a regular contributor to the national and trade press and has featured in The Financial Times,
Campaign, Sports Pro, Sports Business, Marketing Week, Business Leader, CNBC, Advertising Week, PR
Week and The Drum.
