Joe has been involved in the Women’s game since 2011. Working on the Women’s Super League coverage since 2011 for various different broadcasters and production companies, including the likes of BT Sport & The BBC. Outside of the broadcast coverage of the Women’s game, Joe was the long-time embedded producer for the Lionesses, including being with the team when they won Bronze in Canada 2015 and also Gold at the 2022 European Championships.