With experience spanning 23 years in the FMCG marketing industry, Francesca sits on the Executive Leadership Team at the Weetabix Food Company and is responsible for the marketing and new product development across the Weetabix Food Company portfolio.
Francesca began her career working for Sara Lee and Fox’s Biscuits within brand management, insight, and innovation roles. Since joining the Weetabix Food Company in 2008, she has undertaken senior marketing and commercial roles, overseen award-winning marketing campaigns, and invested in a culture which encourages people to lead at any level.
This has included the successful implementation of the renowned ‘Have you had your Weetabix?’ campaign, which has driven positive brand sentiment and strengthened its position in the hearts and minds of British consumers. She was at the helm when the company almost ‘broke the internet’ with its Beanz-on-Bix social media campaign and the most recent tongue-in-cheek communications work announcing a scientific correlation between societal and sporting performance and consumption rates of Weetabix!
Francesca is passionate about the company’s nutrition and sustainability journey, with a portfolio that is best in class nutritionally, and overseeing partnerships with purpose, such as Magic Breakfast, grassroots sport and Fareshare.
Through her focus on culture, brand building excellence, consumer insight and innovation, Francesca has helped the Weetabix Food Company drive value growth across its brands, cementing the Weetabix brand’s long-standing position as the Nation’s favourite breakfast.
