Flo Lloyd-Hughes is an experienced broadcaster, writer, journalist and consultant who works across men’s and women’s football and women’s sport. She is host of Counter Pressed, a Spotify original women’s football podcast, and is a regular guest on Wrighty’s House with former Arsenal and England legend Ian Wright. In 2024, Flo founded The Cutback, the first-of-its-kind women’s football media platform dedicated to in-depth analysis. Flo has written for major publications including GQ, The Guardian, The Athletic, Vice and Attitude Magazine and appeared on BBC Sport, Sky Sports and the Premier League’s global TV coverage. She is the author of children’s book The Rise of the Lionesses: Incredible Moments from Women’s Football (2023).