Ellie Farrer, founding partner, ICONIC
Ellie Farrer joined ICONIC in October 2022, leading all client projects and spearheading brand marketing with the production of the agency’s print magazine ICONIC MAG, which focuses on influential cultural figures and personalities. Alongside this, Ellie is an independent talent manager to influencers within football.
Having previously worked at COPA90 as account manager rising to client partner, she oversaw a global portfolio of brands and partners including Gatorade, Manchester City, FC Barcelona, PepsiCo, PUMA, Visa, Sports Direct and PayPal. With overall responsibility for delivering high quality content across a multitude of channels, growing and retaining clients, Farrer managed teams across a range of disciplines, including strategy, creative, project management, production, and media.
In her time there, she took the lead on a YouTube documentary charting Sara Bjork Gunnarsdottir’s nine-month journey, where the Icelandic professional footballer gave birth to her first child and returned to elite-level sport – the first of its kind from a media publisher in the football industry. Other standout campaigns include PayPal x The FA Euro 2020, PUMA Women’s Euro x Liberty Collection campaign and Gatorade ‘Next Level’ global football partner 2022 campaign with FC Barcelona and Manchester City.
At ZAK agency, Farrer delivered global social and retail campaigns for New Balance Football, most notably the kit launch projects for teams including Liverpool FC, Celtic and Porto.
As an intern working within adidas’ global sports marketing football team, Farrer relocated to the brand’s German headquarters for 6 months, using her initiative to make the most of their rule that any junior staff member could ask a senior member for a coffee, providing they had a reason for it, and thereby gaining an expert grounding in sports marketing.
In her spare time, Farrer is an avid fan of women’s football, having been obsessed with it from when she could first walk, and having played for her first club from the tender age of 7.
